Squibi is a startup company in the San Francisco Bay Area focused on providing safe and thoughtful systems that bring efficiency to young millennial families by responding to their unique needs. Over the next three years, Squibi’s vision is to capture a global customer base via online platforms with a minimum target revenue of 5 million US dollars. Below is a proposal to concurrently deploy two unique product lines.
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s a startup, it can be difficult to step back and look at long term strategy when you’re being pulled by the demands of your day-to-day. It can feel as if you’re juggling all pieces of your business, and if you lose control of one, the whole thing can come down. This is where strategy by way of business models can come into play. For Fire Road, this project has been about developing strategy for the next phase, and moving from revenue to profit. Deconstructing the business model allowed us to better understand each component deeply as well as how they come together, its strengths, vulnerabilities, and opportunities. We identified three key areas for Andrew to focus on- his brand, his product strategy, and his operations. Behind all of that was a need to more deeply understand who his customer is and what they’re looking for. In addition to providing three new business models, we worked with him to understand his customer, refine his value proposition and develop the main pillars of his brand. We’ve also ide…
Palace Market is a small family owned business located in Point Reyes, CA. The original store owner, Mary, and her daughter Camille, tasked our team with finding a way to adapt to their continued growth that has resulted from an increase in tourism in the area. However, they wanted to stay true to the unique and special vision Mary’s mother, Dorothy, had for Palace Market. She had a love for both the people and community. As a result, they hoped to gain a better understanding of what customers value, want, and need in order to better serve them. In addition, sustainability was something they were interested in incorporating into their product choices and operations. Our recommended business model addresses both the community’s desires and values, while taking into account the preservation of the land and natural setting of Point Reyes. Since there is an existing dichotomy between the local residents and tourists, it was important to take into account the desire to keep the small-town feel, but also help bui…
Jasmine Rae cakes have been in business for 11 years and have established a solid place upon the top wedding cake bakeries in the San Francisco Bay area. The reputation and brand identity have been created by the owner Jasmine De Lung, and the business has grown to its current level through the amazing and beautiful designs as well as a great reputation for taste and service through word of mouth supporters and patrons. While the business is profitable, there are some concerns in regards to consistency and growth potential over and above the current revenue. The key areas that Jasmine is concerned about are her Key Resources which are specifically identified in the subsets of employees (staff) as well as her own time that she devotes to the operations of the business. While Jasmine has created an amazing brand, she has done it at the expense of her own time. She has carried the weight of all the business responsibilities upon her shoulders and as such the business has reached a place where it needs suppo…
Vision: Within the next 5 years, city hope will increase its revenue to $1M through partnerships that will serve their clients through adult and children's advocacy programs, better volunteer coordination, and financial model. Mission: Cultivate a safe and secure community with healthy relationships that encourage and empower our neighbors in the Tenderloin to harmoniously accomplish their personal goals, breaking the cycle of addiction, incarceration, and isolation in our city. 5 Areas of Improvement: City Hope Fundraising Enduring Partnerships and volunteers Volunteer Coordination Adult advocacy Children's Advocacy 3 Business Models: Key Activities Model Key Partners Model Revenue Stream Model (Recommended) 5 Big Steps: Hire Development Manager Organize and Train Volunteers to Raise Donations Implement Donor Acquisition Plan Implement Donor Engagement Plan Implement Donor Retention Plan Deliverables: Development Role Development Plan Intern and Development Schedule Intern Roles Partners Lists
Consulting for Litterati, an early stage startup geared towards combining technology and social awareness in an effort to crowdsource-clean the planet. Litterati is currently running entirely by the founder Jeff Kirschner with the help from of part time volunteers, with no official organizational structure. Volunteers are contributing to Litterati due to personal connections with the founder or with the mission alignment interest of cleaning the world. Beginning 2016 the founder defined the value proposition of Litterati as a “Litter Profile and Landfill”. He saw the data collected by Litterati hashtag users as the main asset of the company, with great opportunities to generate revenue and impact. Project scope is focused on business model innovation, product/market fit, revenue forecasting, and strategic practices to create, deliver, and capture ongoing value for the client.